Focus: Readers prefer to frequent websites that specialise in a specific subject rather than those that touch on a variety of subjects. This does not mean you should limit your posts to a certain topic, but sticking to a theme will earn you a reputation as being a credible source for all things relating to that topic.
Frequency: It doesn’t matter how well-researched and written your posts are, if the public doesn’t know about your blog your website will not get any traffic. As your blog grows, continue to interact with your readers. This will ensure a loyal fan base. Your presence should be felt on a number of platforms, which means your blog should have Facebook, Twitter and Instagram accounts. The more the public can see you the more likely it is that they will remember you and frequent your blog. The more people frequent your blog, the more diligent you will have to become with your posts. Viewers will lose interest if you only post new content once a month.
Photography: The internet is visual in nature. Your blog needs to lend itself to visuals that are pleasing to the eye. Many blogs include photo galleries on Facebook of popular events where people can tag themselves in pictures. Everyone likes a good photo of themselves, so be the blog to offer this to readers.
Effort: The success of your blog is entirely up to you. Be interested and stay updated about events and news pertaining to your blog’s focus. If your blog focuses on music, you should try doing interviews with local talent. The worst thing they can do is say no.
Hopefully these tips will help you find your passion for blogging, but don’t forget to manage your studies as well.
Illustration: Monrique Hennig
