Both services can be used on multiple devices, such as laptops and Android and Apple devices. Netflix has now spread to more devices like Nintendo’s Wii, WiiU, Microsoft’s Xbox 360 and Xbox One, and the PlayStation 3 and 4. Netflix launched their streaming service in 2007, so it is understandable that it is now available on more platforms than the newly-launched ShowMax. ShowMax does have some crucial elements that Netflix does not, however. The main one is that ShowMax will provide local entertainment content. Home Box Office (HBO) shows will also be on offer on ShowMax. This is an advantage for the new service, as Netflix does not offer HBO shows. ShowMax also aims to borrow elements from Netflix. Netflix is known for their original, engrossing range of television series such as Daredevil, Orange is the New Black and House of Cards. ShowMax plans on releasing its own show before the end of 2015.

ShowMax launched with a catalogue of 750 different series, which includes 850 completed seasons and 19 000 episodes. This adds up to over 11 000 hours of entertainment. ShowMax general manager John Kotsaftis said that the focus on the South African market, as well as the inclusion of third-party local content and original shows, will give them a competitive edge against competitors, most notably Netflix.


Illustration: Jackie Zhang

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