MAXINE TWADDLE

Approximately 2 000 cans of Red Bull were dropped from a helicopter over Hatfield Campus on Tuesday 24 April. The Red Bull Airdrop, which was organised as part of an advertising campaign, took place at 04:00. According to Neo Moela, a Red Bull representative, the turnout that early was surprisingly good.Red Bull cans were dropped over 400 campuses all over the world. The airdrop spanned 55 countries and more than 800 000 cans were dropped worldwide.The largest stunt of its kind in history, the campaign aimed to supply university students with cans of Red Bull before exams. Moela told Perdeby that Red Bull wanted “to give wings to millions of students around the world, at the same time.”The campaign began in 2010 at the University of Nebraska-Lincoln, in America. Marketing firm, Archrival, was approached by Red Bull to come up with this innovative way of marketing the product. The University of Pretoria was chosen along with the University of the Western Cape, the Nelson Mandela Metropolitan University, the University of the Witwatersrand, and the Mangosuthu University of Technology to represent South Africa. See more photos of the Red Bull Airdrop at Perdeby7410h.

Photos: Provided

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