Phray Creatives Launch
UP student, Euphracia Montwedi is a second year Fine Arts student who launched her own creatives company, Phray Creatives, at an event she called Phray Beauty.
The launch was hosted at Li’Theca guesthouse in Sunnyside on 13 October. The event was hosted to celebrate the diversity of what beauty and makeup have become, and what they will grow and turn into. This event hosted some of the most well-renowned beauty and makeup YouTubers in South Africa, and they include Mihlali Ndamase, Ashley Mbuyisa, and Thandi Gama.
“I hosted this event to highlight and shift away from the perception that wearing makeup means a woman is insecure; I want this event to show that makeup is also a form of art, with your face as a canvas and makeup as the paint. We are just making art,” Montwedi said of the event.
The event had a successful turnout, with a large number of the attendees being students from UP.
Compiled by Naomie-Lisa Kobbie and Dinah Ramonyai
