Firing Amorim Is Easy. Fixing Manchester United Is Not.

by Anastacia Couloubis | Feb 17, 2026 | Sports

The sacking of Rúben Amorim was announced with all the drama that such a decision usually carries. And yet, it landed with a familiar dullness. At Manchester United, managerial dismissals are no longer shocking; they register as routine. Amorim’s dismissal felt less like a turning point and more like the latest repetition of a well-worn ritual, one that has come to define the post-Sir Alex Ferguson era.

In isolation, Amorim’s 14-month tenure can be dissected like those before it. Results were inconsistent, performances uneven, and public frustration increasingly visible. But to frame his dismissal as a standalone failure would be to miss the bigger picture. Amorim did not fail alone – he failed within a system that has repeatedly shown itself as incapable of sustaining long-term success.

Since Ferguson’s retirement in 2013, Manchester United has cycled through roughly thirteen managers and interim appointments. Each one that arrived was framed as the solution: the visionary, the disciplinarian, the cultural reset, the tactical moderniser. Each left before any genuine stability could take root. The pattern is now unmistakable. When problems arise, the manager is the easiest lever to pull… visible, expendable, and politically convenient.

This cycle has come at a staggering financial cost. Compensation packages and severance payments have amounted into tens of millions of pounds. This is a symbol not only of wasted resources but of a deeper indecisiveness at the heart of the club. Firing managers has become a habit, not a strategy.

The deeper issue is structural. Boardroom instability has created an environment where authority is fragmented and accountability is blurred. Decision-making has often appeared reactive rather than coherent, with sporting logic frequently overridden by short-term pressure or commercial concerns. Recruitment, meanwhile, has lacked a consistent philosophy. Players have been signed to suit one manager, only to be inherited by the next, resulting in bloated squads with mismatched profiles and no clear identity.

The absence of a clearly defined leadership hierarchy has been equally damaging. Managers have spoken openly (and at times defensively) about unclear lines of control between owners, executives, football directors, and coaching staff. In such conditions, even the most promising coach is forced to operate on unstable ground.

This dysfunction has fed into what many supporters now see as Manchester United’s most troubling issue: an identity crisis. Once synonymous with intensity, youth development, and clarity of purpose, the club now struggles to articulate what it stands for on the pitch. Tactical styles change with every appointment while cultural values are referenced more often than they are meaningfully enforced. No manager, however gifted, can manufacture identity in isolation.

Unsurprisingly, fan patience has fractured. Protests aimed not just at results but at ownership and leadership reflect a growing belief that the problem sits far above the technical area. For many supporters, Amorim’s sacking was not progress, it was confirmation that lessons still have not been learned.

The decision to place Michael Carrick in interim charge carries its own symbolism. Carrick represents continuity with a more stable, respected past, but his appointment also underscores the absence of a long-term plan. It is a holding pattern, not a resolution. A familiar face to steady familiar chaos.

Until Manchester United confronts their broader structural failures – governance, recruitment strategy, leadership clarity, and footballing identity – changing managers will remain the club’s most frequent response and its least effective solution. Amorim’s sacking was not an ending. It was simply the next chapter in a story that has been repeating itself for over a decade.

And unless the foundations change, the next announcement may already be inevitable.

Anastacia Couloubis
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